Dnipropetrovsk lawyers learned about effective PR
Dnipropetrovsk regional department of the Lawyers' Association of Ukraine held a training about issues of PR for lawyers (objectives, features, tools). The training was attended by lawyers throughout Dnipropetrovsk region.
The event was opened by a member of the Council of department Sergey Zhukov. He noted the importance of attorney's skills of interaction with the media during the professional activity.
Director of media agency ProMedia Consulting Olha Buhay participated in the event as a trainer. She is a media expert, working in PR and media, who projects and implements programs and communication strategies for the development of individual reputation and companies' brands.
During the training Olha considered the following issues: what purposes can be achieved with different PR tools, which possibility can be obtained with systematic support of lawyer activities in the field of PR, what PR-resources and tools available to lawyers and attorneys (in respect the Law of Ukraine "On Advocacy activity" and the Rules of legal ethics). Particular attention was paid to the speeches deveopment of lawyers for the media. She recommended to prepare speech with the technology "message house", which is suitable for any problematic field.
After the training completion there was a lively discussion, during which participants were able to get answers to all questions. Most of the questions concerned the ways to establish business contacts with representatives of the regional media.