Establishment of customer relationships with the media is necessary to build a professional relationship with journalists. Understanding the needs of the media community, you will be able to convey your point of view on a particular issue to society. Those relation can be provided with help of Promedia Consulting.
Also it is necessary to understand the specifics of each type of media: audience, time of release, the production cycle and so on. Answers to these questions can give you a full, accurate and regularly updated media map.
If you are the spokesman or specialist of PR-department, keep in mind that working with the media is not only two press releases per day to 50 emails.