If media strategy includes press events, they will be successful only with the careful preparation.
Most important factor to run effective press events is the speaker's willingness to report his or her position to journalists accurately, clearly and with understanding of the message context.
Press event must be supported with press kit (media kit) - a set of documents, which, depending on the purpose, may enter the press release, photo, video, audio, company logo, company history, speaker's biography, checklists, presentations, etc.
In addition, an indispensable component of press events is organizational work, which provide comfortable feeling of all participants during the event. Choice of location, organization of accredited journalists delivery, a coffee break and other technical issues can significantly affect the overall outcome of the event. Such work may be carried out for you by experts of Promedia Consulting.