Psychosemantics methods are used to measure an individual system of subjective values of different objects to individuals. Psychosemantics occurred at the boundary between semiotics and psycholinguistics, the psychology of perception and identity.
Popularity of psychosemantic techniques provide unique opportunities for the study of human consciousness. They are the most adequate for the study of individal representations of different objects of reality and the relationship beetwen them, that is the essence of consciousness. Effectiveness of use of psychosemantic techniques is ensured with a simple and convenient mathematical model of individual consciousness - semantic space. Semantic space is a system of attributes describing the objects of reality. Various attributes can be represented as the axes of a multidimensional space, different objects - as a points in this space, characteristic values of these objects - as coordinates or projections of these points on the axis, and the differences between objects - as the distances between points. Experimental methods of psychosemantics traditionally used to identify people's attitudes to themselves and others. But the possibilities of psychosemantic are not limited to research self-esteem and interpersonal relationships. It allows you to receive information on any perceptions and relations between people: professional, national, political, artistic, etc.
Psychosemantic methods are widely used in the study of self-esteem, interpersonal relationships, the media and propaganda, advertising, art, design, policy, clinical psychology, occupational and family counseling, education.